Category Archives: Blogging

My First Year as a Personal Finance Blogger

My blog just celebrated its first birthday.  The Financial Journeyman was launched on April 8, 2017. It is hard to believe that my first year as a personal finance blogger has come and gone.  Time sure does go by quickly when you are having fun and interacting with great people.

When I launched this blog, I had very low expectations.  My expectations were low because I never created a blog before.  After I decided to create this blog, I did some research on how other blogs performed during their first year.

Many of the general posts that I read about initial blog traffic stated that traffic will be slow in the beginning.  Some bloggers wrote that they received zero traffic for months.  For some, the only person who read their blog was their Mom.  That had me worried because I knew that I would be in trouble if I had to rely on my Mom to read this blog.  Joking aside, I knew that creating a blog was going to take a great amount of time, effort, and some money.

Before I created The Financial Journeyman I never interacted on blogs or forums.  They have always been useful sources of information.  My approach was just to visit, read, and move on.

That approach had to change.  I did not know anyone in the Financial Independence Community.  To meet people and make connections, I had to start interacting with people who were sharing about their personal financial situations on various online platforms.

In a sense, I felt like the personal financial blogger who came in from the cold.  This blog was not about tracking a transformation that followed a psyche change about money.  I was already saving and investing for 20 years, close to being financially independent, and planning on retiring in 2028.

The Financial Journeyman was created to share what I have learned along this journey.  It is written for those who want to achieve financial independence first and then plan for an early retirement.  The content is for both beginners as well as for those how are already taking the required actions to make their own financial goals a reality.

Social Media

Since my blog is anonymous, Twitter seemed to be the best option to start with.  I keep my blog anonymous because I talk openly about my financial situation.  There are some people like my boss and extended family who I do not want to know about the details of my financial situation.  The other reason is that I do not want to be robbed.  I read the book In Cold Blood by Truman Capote at a young age and I suggest it to anyone who has considered sharing about their wealth without protecting their identity.  Twitter has been a great tool for growing traffic and interacting with other bloggers.  In my first year, my list of followers has grown to over 2,700 people.

The Financial Independence Community

Rockstar Finance has been an invaluable resource.  I have had three posts featured in the past year:

How the Mob Influenced My Asset Allocation

Keep Your Hands Off My 401K

Funding Retirement with the Bucket Approach

J. Money was kind to me and greatly helped to get my blog some traction.  ESI who now owns Rockstar Finance is also a good guy and featured me as M25 in his interview series about millionaires. Being featured on those sites truly helped to get my blog some needed exposure among 1,500 other personal finance blogs.

Guest posting is also important for new blogs.  It is a way to get introduced to new readers.  My first guest post was on My Millennial Guide.  Over the past 12 months, I have written guest posts on several websites including Chief Mom Officer, Keep Thrifty, Abandoned Cubicle, and for Michael Dinich.  All those posts have helped introduce me to new followers.

It is fun to meet people and chat online.  For me, however, I like to meet people in person.  It is fun to hang out and talk with people who share the same passion for financial independence.

In the past year, I have started attending my local Bogleheads Chapter Meeting in Philadelphia, Pennsylvania (120 miles away).  At that group, I have had the opportunity to meet some nice people who welcomed me to the group.  At the most recent meeting, I had the opportunity to meet Erin Arvedlund from the Philadelphia Inquirer.  Erin Arvedlund might not be a familiar name, but she was the original journalist who broke the Bernie Madoff Ponzi Scheme story while working for Barron’s Magazine.  Yes, she is the real deal.

In November, there was a Rockstar Finance Meet-up in New York City.  This was a chance to meet some of the best personal finance bloggers who live on the East Coast.  At this event, I had the opportunity to meet Stefanie O’Connell, Josh Holt from Big Law Investor, The Luxe Strategist, and Liz from Chief Mom Officer.  At that event, I also met another Pennsylvania Guy named Church who blogs at My Mattress Money.  Like myself, Church is a big Philadelphia Eagles fan.  He and I frequently chat about the Eagles and message each other during the games.  It was fun to root for the eagles together on their way to a Super Bowl victory.

It seems like I am making new friends every week.  A short while ago I was able to meet a financial blogger who lives near me.  I had the opportunity to have dinner With Michael Dinich.  Michael is a financial professional as well as a blogger.  He is a generous guy.  He and I are currently working on a few collaborations together.

My most recent financial meet-up was the ChooseFI meet-up in Philadelphia.  There are many outstanding financial podcasts, but ChooseFI is one that I tune into almost every week.  It was fun to expand my circle of friends even more.  I had the pleasure of meeting Kait who blogs at Not Your Average Millennials. This was a very friendly and welcoming group of people who are working hard to reach financial independence.  I am looking forward to hanging out with this group again.

People might think I am crazy to dedicate a whole Saturday to drive to these big cities to talk money with strangers.  If I was not passionate about it, I would not do it.  If I want to make new friends and expanded my reach, I need to put forth the effort and go to them.  It is not different from any other personal or professional relationship.


This post is about a blog, so I guess I should touch on writing.  My advice is simple.  The first post is the hardest.  I thought about creating a blog for a very long time.  I decided that I did not want to one day reach old age and look back and wish that I had written.

It is a craft.  It takes practice.  It is difficult, but I am striving for progress.

Reading makes writing easier.  You might be a personal finance blogger, or you might blog about something entirely different.  Read other bloggers that are in your space.  Read books, journals, and forums too.

Just keep writing.  Dedicate some time to write every day.  The more you do it, the easier it becomes.

Blog posts are short.  Even longer 3,000-word blog posts are short compared to a book.  I have found that diction is super important in blog posts. It is crucial to be as clear as possible.  As a personal finance blogger, the logic is the easy part.  The difficult part is capturing the ethos and pathos.

Finding Balance

I post about 5 times per month.  This is a part-time blog.  On top of managing this blog, I have a full-time HR job where I manage the Recruiting for four different healthcare campuses in two different states.  That job eats up a good chunk of my time and energy.

Every morning, I try to dedicate about 45 minutes for reading before work.  Every evening, I dedicate at least one hour for writing and editing posts.  My time is limited, so I need to be efficient.

Blog Performance Metrics

So, how has this blog performed over the past year?  The Financial Journeyman was raked as the 15th fastest growing personal finance blogs over the past year.  That statistic truly humbled me.

This is the third post about performance metrics that I have written.  If you want to see some of the early stats, I wrote a six-month as well as a nine-month review.  Below are some of the metrics for the 1st quarter of 2018 as well as my total metrics for the past 12 months:

January 2018

  • Sessions – 1,050
  • Users – 724
  • Page views – 1,859
  • Pages/Sessions – 1.77
  • Average session Duration – 1:23
  • Bounce Rate – 71.14%
  • Number of Sessions per User – 1.32

February 2018

  • Sessions – 980
  • Users – 753
  • Page views – 1,699
  • Pages/Sessions – 1.73
  • Average session Duration – 1:38
  • Bounce Rate – 69.59%
  • Number of Sessions per User – 1.30

March 2018

  • Sessions – 3,956
  • Users – 3,289
  • Page views – 5,370
  • Pages/Sessions – 1:36
  • Average session Duration – 1:09
  • Bounce Rate – 84%
  • Number of Sessions per User – 1.20

April 2017 – March 2018

  • Sessions – 16, 537
  • Users – 12,300
  • Page views – 25,454
  • Pages/Sessions – 1.54
  • Average session Duration – 1:17
  • Bounce Rate – 76.74%
  • Number of Sessions per User – 1.36


There you have it.  That was what it is like to be a blogger for one year.  It is now easier than ever to create a blog.  If there is a subject that you are passionate about, you owe it to yourself to write.  You also owe it to others.  People want to read about what you have to offer.  It is a therapeutic process.  It is hard but rewarding.  It is your opportunity to share with the world. People want to read about an experience, direction, and what is possible for them to achieve.

It has been a pleasure to share this year with all my readers.  I am looking forward to an even more exciting second year of blogging.  When it comes to personal finance and especially investing, we do not know what is coming next.  That is why it is important to have a plan and find trusted resources that you can stick with.  My goal is to be one of those trusted resources for you.

This post might contain affiliate links.

Please read the Disclaimer page.


Blog Report: Fourth Quarter 2017

Hello and thank you for taking the time to read how The Financial Journeyman has performed during the fourth quarter of 2017 in this blog report.  It has been exciting creating and developing this blog.  This is the first time that I have ever created a blog.  There have been some ups and downs, but it has been mostly a positive learning experience.

My journey toward financial independence started a long time ago in 1997.  Over the course of this journey, I have had little interaction with others who share the same goals of being financially independent and ultimately retiring early.  My journey has primarily been reading and applying what I have learned to build our current nest egg.

In 2017, I have come out of isolation and joined the financial independence community.  It has been fun to interact with like-minded people.  I have had the opportunity to chat with great people online and I even had the opportunity to meet a few in person.  I am truly looking forward to growing my network, fine-tuning my own financial plan, and hopefully helping others along the way.

At the end of the fourth quarter, The Financial Journeyman turned 9 months old.  This is the second post about performance metrics.  There was not a post for the first quarter.  Both the first and second quarterly report was provided in the Six-Month Blog Review.  Below are the performance metrics for the fourth quarter of 2017 provided by Google Analytics:


  • Sessions – 935
  • Users – 716
  • Page views – 1,588
  • Pages/Session – 1.70
  • Avg. Session Duration – 1:37
  • Bounce Rate – 67.91%
  • % New Sessions – 69.09%


  • Sessions – 2,806
  • Users – 2,468
  • Page views – 3,668
  • Pages/Session – 1.31
  • Avg. Session Duration – 00:56
  • Bounce Rate 83.54%
  • % New Sessions – 77.83


  • Sessions – 945
  • Users – 745
  • Page views – 1,633
  • Pages/Session – 1.73
  • Avg. Session Duration -1:40
  • Bounce Rate – 70.58%
  • % New Sessions – 70.90%

Totals Q4

  • Sessions – 4,686
  • Users – 3,787
  • Page views – 6,889
  • Pages/Session – 1.47
  • Avg. Session Duration – 1: 13
  • Bounce Rate – 77.81%
  • % New Sessions – 74.69%

Totals Q4 vs Q3

  • Sessions – (83)
  • Users – 203
  • Pageviews – (363)
  • Pages/Session – (0.11)
  • Avg. Session Duration – 00:25
  • Bounce Rate – (1.95)
  • % New Sessions – (1.16) 


The Financial Journeyman is a monetized website.  The sole reason is to cover expenses.  Without sharing my financial records, this blog has lost money in 2017.  In other words, there were more expenses than earnings.

My long-term financial goal for The Financial Journeyman is to break even at some point in the distant future.  When this blog does become profitable, those profits will be reinvested into improving the blog.

The advice that I have for anyone who wants to start a blog is to do it because you want to write and interact with other people in your space.  If your goal is to have a blog for a major revenue source, it will take time.  If you do not love blogging, it will be hard for it to be sustainable if you are only motivated by money.  That is at least my experience.

In the fourth quarter of 2017, I have only made a few minor changes to advertising.  I have started using and advertising for HostGator.  I have dropped the Pepperjam Network.  I am still using Google AdSense and Amazon Associates.  Below are the performance metrics for all three networks:

Amazon Associates – $0.40

Google AdSense – $8.57

FlexOffers – $100.00

HostGator – $75.00

Top Traffic Sources Q4 – 1,590

Direct – 1,327

Twitter – 354

Google – 631

Rockstar (Directory) – 207

Rockstar (Forums) – 179

Top Posts and Pages Q4

Keep Your Hands off my 401K (Rockstar Finance Featured Post)

Writing a Financial Plan

How we reached a $1,000,000 Net Worth

My Uncle Xavier: Veteran, Millionaire, Mentor

Warning: The Holiday Party Can Kill Your Career

Twitter Q4

Twitter is the only social media platform that I am active on.  I have read and researched many other platforms, but Twitter is a good fit for me.  It works well with my anonymous status.  There are also a large number of authors from the personal finance space on Twitter.

Following – 4,891

Followers – 2,413

Tweets – 2,854

Likes –  2,878

Modest Money

I have submitted my blog to the Modest Money list of bloggers in October.  I was initially ranked at #712 but quickly climbed to #365.  My blog fluctuates between #365 and #381.

Modest Money has given me new insight into how my blog ranks in terms of traffic score, social media, and SEO.  These are all helpful metrics to work on improving as my blog grows.  It is also helpful to see where my blog ranks in comparisons to other personal finance blogs.

Ranking for Top Finance Blogs – #381

Traffic Score – 37.67

Social Media Score – 47.98

SEO Score – 33.65

Total Score – 39.77

Email Marketing

One of my goals for 2018 is to focus on increasing the number of email subscribers.  Currently, there are only 29. If you like this blog, please subscribe to the email list.  I only publish once per week on average and will not overwhelm you with content.


Thank you again for taking the time to read about how The Financial Journeyman is progressing.  The next quarterly report will also be the one-year anniversary of this blog.  I hope that I can provide you with some strong performance metrics at that point.  Until then, my goal is to keep doing my best to write about my experiences on this amazing journey and to meet more people along the way.

Please share your thoughts in the comment section below.


2017: Year in Review

2017 is in the books.  2017 was a year to remember.  It was full of surprises.  You never know what is around the corner.  At the start of 2017, creating a blog was not on my list of things to do.  The Financial Journeyman blog is now almost 9 months old.  That is just the result of being present and taking advantage of what life has to offer.  I have even greater expectations for 2018.  Below are some of the major highlights from the past 12 months:


2017 started off on a high note.  My boss called me the first week of January and told me that I was getting a promotion. With the promotion came an 11% raise and a $1,000 bonus for a project that I completed in the fall of 2016.  I was excited and did not know that this promotion was coming.

The only major change the occurred was that I now had one employee to manage.  I did not see it as a challenge.  My new employee Jill is a super smart and motivated Millennial who has overcome some major hurdles in her life.

Over the past 12-months, it has been a pleasure to help my assistant develop.  Jill is on the right path.  She is contributing to her 403B account, just completed a Graduate Leadership Training course at Binghamton University, and is consistently asking me to be a part of projects that I am working on.  It is my goal to help her transition into a management role in the future.

Meeting the Bogleheads

In February, I attended my first local chapter meeting of the Bogleheads in Philadelphia, Pa.  I have read the Boglehead’s two books and browsed the forum for many years.  To break-up the boredom of winter, I decided to attend a local chapter meeting.

It was great to meet and spend time with this group of people who are working to reach financial independence by following the teachings of Jack Bogle.  If you are interested in passive investing and using low-cost index funds, I suggest you visit and check out a local chapter meeting.  I am looking forward to attending the February meeting in Philadelphia.

The Financial Journeyman

On April 8th, The Financial Journeyman was created.  It has been quite an experience.  As a result of creating this blog, I have been able to interact with so many great people.  I am meeting new people every week.  The purpose of this blog was to share my journey toward financial independence with the world and to try to help others who are on a similar journey.  This blog has become so much more than I expected.  I look forward to what the new year has in store for this blog.

Reaching $1,000,000 Net Worth

I was not sure if I was going to share this milestone.  After much thought, I have decided to share it because my blog is anonymous.  The purpose of sharing this milestone was to inspire others what is possible if you live below your means, limit debt, save as much as you can, and invest your money wisely.  It felt great to reach a $1,000,000 net worth at age 40.  I am grateful to have this financial foundation as my wife and I continue to work on our ultimate goal of early retirement.

10th Wedding Anniversary

In August, my wife and I celebrated 10 years of marriage.  It is crazy that 10 years went by so fast.  It has been a productive decade.  It has been the best decade of my life.  I feel blessed to have Lori as my wife.  She is my best friend.  There will always be ups and downs in life.  While I have experienced more ups, it is great to share all of it with my wife.  I truly believe the best is yet to come.

London & Paris

To celebrate our 10th wedding anniversary, we traveled to Europe for a week-long vacation.  It was our first trip to Europe. We had an amazing time visiting both London and Paris.  We got lucky with the most favorable exchange rates between the Dollar to Pound in recent history.  If you like to explore new cities and enjoy history, take a trip to London.  You will not regret it.  Just be prepared to spend some money because it is expensive.

Rockstar Finance

I have been a fan of J. Money for a few years.  When I created my blog, I had the goal of writing a post that would be good enough to be featured on  It took me about 10 weeks to write and edit How the Mob Influenced My Asset Allocation.  It felt great to see my post shared there.  I now feel like a legitimate personal finance blogger.  I am proud of the “As Featured on Rock Star Finance” tag on my blog.

If that was not exciting enough, I had a second post Keep Your Hands Off My 401K featured as well.  My audience has grown tremendously as a result of the exposure that I received from Rockstar Finance.  The personal finance bloggers who hang out on the Rockstar Finance Forum are a great group of people who work to help everybody in the personal finance space succeed.

ESI Money is one of my favorite personal finance blogs.  Some people build wealth by way of entrepreneurship and others do it by working for someone else.  ESI Money is focused on building wealth by climbing the corporate ladder.  That has been the approach that I have followed up to this point in my career.  Along with providing comprehensive investment advice, ESI Money has a cool motivational series that features interviews with millionaires.  I was featured as M25 in this series.  The interview received a great response.  In case you have not heard, John from ESI Money now owns Rockstar Finance.

New York Personal Finance Meet Up

I was not able to attend FinCon 2017.  I did, however, attend the next best event for personal finance bloggers.  That event was the New York Personal Finance meet Up.  The New York Personal Finance Meet Up was an informal meeting of more than 20 personal finance bloggers and internet entrepreneurs.  It was great to meet and chat with some of the financial independence bloggers who I often read.  It was also an opportunity to meet new people who are working, saving, and investing with the goal of reaching financial independence.

Keep Thrifty

The last highlight of the year was to be interviewed on Keep Thrifty. was one of the first personal finance blogs that I started to read after I created The Financial Journeyman.  Chris and Jaime write excellent content about paying down debt, saving, taking a mini-retirement, and raising a family.  It was a pleasure to work with Jaime to write and edit this interview.  She did a good job of getting me to share more about myself than I have in any previous post.  Please check out the interview if you would like to learn more about the beginning of my journey to financial independence.


2017 was a great year.  There were many pleasant surprises.  While I had high hopes for a productive year, I did not expect it to be as good as it ended up.  Moving forward, I am simply planning on continuing to do what has worked in the past and keep my eyes open for new opportunities.  My goals for the upcoming year are:

  • Continue to save at least 50% of our total gross income
  • Become proficient in Travel Hacking (Travel to Ireland for free)
  • Publish 5 blog posts per month
  • Continue to grow blog traffic
  • Attend FinCon 2018

Please keep an eye out for the fourth quarter blog performance metrics from The Financial Journeyman in early January 2018.

New York Personal Finance Meet Up

I did not have the opportunity to attend Fincon 2017.  This blog was newly created in April and in all honesty, FinCon was not even on my radar of things to do this year.  After reading the many blog posts about FinCon 2017, I am defiantly going to attend next year’s event in Orlando, Florida.  I was, however, able to attend the New York Personal Finance Meet Up (#NYPFMeetUp).

The New York Personal Finance Meet Up was not a formal convention.  There were not any vendors or presentations.  It was an informal meet-up of people from the RockStar Finance Forum and the FinCon Community.

Most of the people who attended the meet-up were from New York City.  I was one of the few people who came from out of town to attend.  To attend this event, I traveled from my home in Pennsylvania.

When you think of New York City, you normally do not think of it as a place to live if your goal is to reach financial independence or early retirement.  Don’t get me wrong, Manhattan is about making big money.  It is also about spending big money because of the high cost of housing, taxes, transportation, and just about everything else.  The group of people who I met prove that you can reach financial independence while enjoying everything that New York City has to offer.

Prior to attending the event, there were some people who I wanted to meet because I was familiar with them from the financial independence community.  There were others in attendance who I did not know.  The financial independence community is very big and it is hard to read everyone’s work.  As the result of attending the event, I had the opportunity to meet a few new people and am looking forward to reading their blogs in the future.

Stefanie O’Connell

I was the first person to arrive at Tacombi in the Flatiron Section of New York where the meet-up took place.  I was only there for about two minutes and Stefanie O’Connell arrived.  Stefanie asked me if I was there for the blogger meet-up and our conversation took off from there.  Stefanie is a big deal in the financial independence space.  She is a full-time professional blogger and has been at it for 5 years.  She has over 10,000 followers on Twitter and has been featured many times in the financial media.  Stefanie’s target audience is millennial women who want to be as confident with their money as they are in their lives.  Stefanie O’Connell has an impressive blog and is doing a great job at helping her audience reach financial independence.

Chief Mom Officer

The second person to arrive was Liz from Chief Mom Officer.  She did not have to introduce herself because her gravatar is her likeness.  Like me, Liz traveled from out of town to attend this meet-up.  Liz was one of the bloggers who I was looking forward to meeting.  I stumbled upon her blog not long after my own blog was launched.

Even though I am not a mom, I can relate to Liz in other ways.  We both attended college and graduate school the hard way.  We worked full-time jobs in the day and went to school in the evening while managing our other responsibilities.  Liz’s blog is about reaching financial independence, raising her three children, and caring for her husband who has serious health issues.  At first, I was going to write that Liz is a good role model for moms, but she is a great role model for everyone to follow.

I had a great conversation with Liz about blogging and personal finance.  As a new blogger, she gave me some solid information on growing my blog.  We also spoke about her recent experience at FinCon.  She gave me some tips and suggestions for next year’s event.

Big Law Investor

Another personal finance blogger who I was looking forward to meeting was Joshua from Big Law Investor.  As the title of his blog suggests, Joshua is a lawyer and personal finance blogger who is living in New York City.  While Joshua’s blog is about personal finance for lawyers, the principles that he writes about are useful for anyone who wants to achieve financial independence.

Even though I am not a lawyer, I enjoy reading his articles that are written for lawyers.  His posts about the legal profession are objective and educational.  He writes about the challenges that lawyers face in their career, with student loans, and as investors.  I would highly suggest his blog to anyone who is interested in personal finance or is considering attending law school.  It was a pleasure to meet and chat with Joshua.  He is a rising star in the financial independence community.

The Luxe Strategist

It was also a pleasure meeting Luxe from The Luxe Strategist.  She and I launched our blogs around the same time.  We also follow the progress that each other is making.

Luxe was one of the coordinators for this meet-up.  Luxe is living an awesome life in New York City.  She writes about saving 50% of her salary while indulging in the finer things that New York City has to offer.  Who says you cannot have the best of both worlds?  If you want to learn how to have a high savings rate while living a posh lifestyle, check out The Luxe Strategist.

Pleasant Surprises

Again, since there are so many people in the financial independence space, it is hard to know everyone unless you are J. Money.  Another new blogger who I met at this event was Church from My Mattress Money.  I enjoyed chatting with Church.  I am not just saying that because he is a Philadelphia Eagles fan.  He and I had a good conversation about how important it is to first focus on reaching financial independence before considering early retirement.   His blog is about one year old and has some great content about tracking your net worth, insurance, and how his family shaped his views about money.

As the meeting went on, I had some other great conversations.  I had an interesting conversation with a gentleman named David.  We spoke about using Pinterest to grow blog traffic, the optimal frequency for blog posts, and about different personal finance forums.

About 15 minutes before the meeting was scheduled to end, a gentleman named Jack walked over to me and struck up a conversation.  I was not familiar with Jack’s blog because he is not on RockStar Finance.  Jack explained how his blog is about travel hacking.  He also explained to me how he gets to take great trips for almost free by applying travel hacking strategies.  Jack and I exchanged contact information and he has provided me with some solid tips on how to implement these practices.  Thanks, Jack, you rock!


As you can tell from my post, I had an awesome time.  It was great to be able to meet this group of people who are working towards financial independence, helping others, and living exciting lives in New York City.

There was only one part of the evening that I regret.  As my wife and I were walking back uptown to catch our bus home, I realized that I did not get to talk with everyone who attended the meeting.  It was my fault for not taking the time to introduce myself.  It was difficult because there were 15 people at the meeting, the meeting was only 2 hours long, and as you can imagine the conversations with this group of dynamic people went way beyond small talk.  Next time, It will be my priority to talk with everyone who attends.


Six Month Blog Review

Thank you for taking the time to read about my first 6-months as a personal finance blogger.  I have read that reaching the 6-month point is a major milestone because it is when many bloggers call it quits.  The past 6-months have gone by in a flash.  Creating The Financial Journeyman has been an educational experience.  Other than being a learning experience, it was fun to try to be creative and to watch the blog develop.

What I have most enjoyed about creating this blog is the interaction with other bloggers in the personal finance space.  Everyone has been friendly.  Whenever I reached out to someone with a question, they have always been willing to assist if they were able to do so.  It is such a great experience to be part of a community that is working towards helping others to improve their financial situation.

Along the way, I have interacted with people from many different walks of life and who are in different financial situations.  There are moms who blog about their family finances, Asian finance bloggers, Millennials, Gen-Xers, Baby-Boomers, and Professionals.  There are blogs that focus on getting out of debt, budgets, dividends, index fund investing, financial independence, and early retirement.

Launching the Blog

I did not know what to expect with this blog.  I do not classify myself as being technically savvy, but more along the lines of technically functional.  My blog was created and launched on April 8th, 2017.  My good friend, Tim @timtekk volunteered a whole Saturday of his time to build the blog.  Without him, this blog would not exist.  He is also my go-to guy when my Word Press plugins are not working correctly.

My First Post

The first post that I published was about how my grandmother taught me about money when I was just a boy.  I did not know if anyone would ever read it.  The post was only about a day old and it received a comment.  The first comment that I received was from @My_Sons_Father.  He gave me encouragement and I appreciated that.  A few weeks later, J. Money commented on the post.  I was taken aback knowing that J. Money stumbled across my new blog that had only 3 posts at the time.  That motivated me to keep at it.

Performance Metrics

The first few months of traffic was slow.  Traffic did pick-up, however, after I became more involved in The Rockstar Finance Forum.  My big spike in traffic came when I joined the “chain gang” for the Drawdown Strategy.  By being active in Rockstar Finance, I have been able to interact with many great people.  September was my best month because I had a post featured on    Below are the traffic metrics for the past 6 months:


  • Pageviews – 415
  • Sessions – 228
  • Pageviews/Sessions – 1.82


  • Page views – 645
  • Sessions – 323
  • Pageviews/Sessions – 2


  • Page views – 1,325
  • Sessions – 711
  • Pageviews/Sessions – 1.86


  • Page views – 1,980
  • Sessions – 1,062
  • Pageviews/Sessions – 1.86


  • Page views – 1,450
  • Sessions – 821
  • Pageviews/Sessions – 1,76


  • Page views – 3,822
  • Sessions – 2,720
  • Pageviews/Sessions – 1.40


In the first six months, I have joined Amazon Associates, Google AdSense, The Pepperjam Network, and CJ.  Below are the metrics for the past six months:

Amazon Associates – $13.35

Google AdSense – $19.30

Pepperjam – $0.00

CJ – $0.00

The earnings have not been great.  However, Jim @RouteToRetire explained that this is a process that takes time.  The monetization goals for this blog are primarily based on paying for expenses and sustainability.

Top Traffic Sources – 1,770

Direct – 950

Twitter – 363

Google – 304 – 114 – 79

Top Posts and Pages

How the Mob Influenced My Asset Allocation – 2,055

Home Page – 272

Blog Page – 259

Early Retirement Portfolio & Plan – 135

The Aldi Experience – 91

About Me – 82


Prior to launching The Financial Journeyman, I had a twitter account but only used it for following financial writers, a few financial bloggers, and mainly my favorite sports teams.  Twitter has been a source of my relative success.  I have used to communicate with many of the top financial bloggers.  My Twitter metrics are:

Following – 4,406

Followers – 2,005

Tweets – 1,713

Likes – 2,110


I waited six months to publish any type of metrics on my blog.  Moving forward, I am going to publish a quarterly blog performance report.  These types of posts are not my favorite to write because I feel like I am creating a report for my boss.  However, I do feel that publishing these reports are a great way to track progress, celebrate success, and motivate others.  There have been a few other big moments for The Financial Journeyman, but they were not metrics driven.  I will write more about them on my end of year review post in late December.

How do my metrics compare to your first six months of blogging?

Do you think my blog is heading in the right direction?